Times Square Digital

Exterior Digital Billboard Screens | Escalator Portals & Tickers
1st Floor Innovation Zone Podiums & Tickers | 2nd Floor Activation Zone
Cash Desk Screens & Tickers | Footwear Digital Duo Feature | Apparel Screen
Continuous Lifter | Fitting Room Screen | Wall Mounted Kiosk

Description
Content must be created and split into 3 sections and uploaded matching the specifications on slide 3. Media player will stitch the content. No playlist is available for this screen due to the high resolution. Playlist must be created in a single video at source and split. When uploading into core, you must tag the assets as shown in specs above (ex. id1, id2, id3.) Download the “NYC Template Mask” below to place in your file for an accurate file export.

Specifications
Final Spec: id1: 3840 x 2160px, id2: 3840 x 2160px, id3: 3840 x 2160px
Length: 15-60 seconds
File Format: MP4 25FPS, H.264
No audio

Tickers

Description
Engage and excite the customer as they enter the store through unique, dimensional video displays. Download the template below and view the specs shown above as a guide when creating content. Final deliverables comprise of four tickers side by side, chopped into one final template.

Specifications
1728 x 768 px Final spec for ticker tape
3840 x 64 px Individual Ticker
Length: 30-60 seconds
File Format: MP4
No audio

Lower Escalator Portal

Specifications
5952  x 576 px
Length: 30-60 seconds
File Format: MP4
No audio

Upper Escalator Portal

Specifications
3648 x 576 px
Length: 30-60 seconds
File Format: MP4
No audio

Final Delivery Format (upper/lower combined)

Details
Final deliverables comprise of upper & lower portals chopped into final template at
3456 x 1920 px* (final spec). Export lower mp4, export upper mp4 and link both files into the escalator portal template for final deliverable.

Digital Footwear Podiums

Details
Final deliverables comprise of all four podiums combined into final deliverable

Specifications
1024 x 512 px *Final spec
Single Podium: 512 x 256 px
Each side of podium: 128 x 256 px

Tickers

Details
Final deliverables comprise of four tickers side by side, chopped into final template.
Podium is four sided. Black lines indicate angles. Content is on the vertical outside faces.
Overt expression and direct language of product.

Specifications
Individual Ticker: 704 x 64 px
All 4 Tickers: 704 x  256 px *Final spec
Length: 10-15 seconds
File Format: MP4
No audio

Details
Boldly highlight product using model personality to support merchandising efforts.
Two large screens side by side playing the same content. Does not play in sync

Specifications
1536 x 960 px *final spec
Length: 20-40 seconds
File Format: MP4
No audio

Cash Desk Screens & Tickers

Details
This screen is made of two HD Portrait Screens and has a thin bezel in the middle as shown in the specifications above. Informational messaging and Brand Marketing content.

Specifications
2160 x 1920 px
Length: 10-20 seconds
File Format: MP4
No audio

Details
This screen is made of two HD Portrait Screens and has a thin bezel in the middle as shown above. Informational messaging and Brand Marketing content.

Specifications
Men’s: 3008 x 64 px, Final Spec: 1664 x 128 px
Women’s: 2752 x 64 broken up into 3 sections: 768 x 64 px, 1216 x 64 px, 768 x 64 px
Final Spec: 1536 x 128 px
Length: 10-20 seconds
File Format: MP4
No audio

Details
Digital duo features live within the M/W/K FTWR wall and are storytelling opportunities based on Visual Merchandising wall flow. They highlight footwear by providing a dynamic storytelling opportunity through motion content.

Specifications
1080 x 1920 px
exported as .h265
Length: 10-20 seconds
File Format: MP4
No audio

Details
Content will be obscured by the products displayed in front of the screen. Boldly highlight product using model personality to support merchandising efforts.

Specifications
3840 x 2160 px
Length: 10-20 seconds
File Format: MP4
No audio

Details
Content will populate on the lower portion of the lifter screen (shown in shape above). Create excitement around the Product Lifter and encourage customer engagement.

Specifications
293 x 567 px
Length: 15-30 seconds
File Format: MP4
No audio

Details
Informational messaging and Brand Marketing content.

Specifications
3840 (H) x 2160 (W) px
Export at H.264
Length: 10-20 seconds
File Format: MP4
No audio

Details
Rotating messaging with subtle movement.

Specifications
1080 x 1920 px
Length: 5-15 seconds
File Format: WebM
No audio