Audio/Music Direction

Track Standards

Celebrate Global Diversity
The music track should embody and celebrate the diversity of the world, reflecting inclusivity and a global perspective.

Fluid Composition
The Music should have a fluid composition that avoids feeling tied to one gender or specific group association. It should be universally relatable to resonate with a broad audience.

Energy
The track should convey a brash, punchy, and confident energy. It should be bold and assertive, leaving a strong impression on the audience.

The primary emotional tone of the music should be energetic and positive. It should inspire feelings of enthusiasm, excitement, and optimism.

Vocals
Variation: Vocal elements, when used, should exhibit variation to prevent monotony and maintain viewer engagement.

Lyrical Content: Building and Punctuating Moments: Vocals should be employed to either build up to key moments or punctuate them, aligning with the intended emotional impact.

Considerations
Establishing Environment: Music should contribute to developing the world within the content, setting the tone, and creating pacing that complements the visual elements.

Punctuating Moments: Music should be strategically used to emphasize and punctuate moments where the message is prominently displayed on screen.

Current Trend Integration: When possible and relevant for context the music track should incorporate elements of current music trends, ensuring that it remains contemporary to our audience.

Music and Visuals: Music should enhance and compliment the visuals not over power them.