Storefront LED Screens

Overview

Located in a window, the Storefront LED Screens serve as a high visibility, attract-level placement. They are one of the first touchpoints that we have with consumers and the content featured should ignite curiosity and draw consumers into the Retail space. The screens play a loop of multiple pieces of content at once.

BOC Storefront LED Screen 1

Specifications
512px x 640px
Length: 10-20 seconds
File Format: MP4
No audio

Impacted Stores
53 Greenwood Park, 612 Mall of America

BOC Storefront LED Screen 2

Specifications
1344px x 864px
Length: 10-20 seconds
File Format: MP4
No audio

Impacted stores
1144 Valley Fair

BOC Storefront LED Screen 3

Specifications
2016px x 672px
Length: 10-20 seconds
File Format: MP4
No audio

Impacted stores
1155 Scottsdale (Note that this is two screens that span across a wall)

BOC Storefront LED Screen 4

Specifications
2304px x 768px
Length: 10-20 seconds
File Format: MP4
No audio

Impacted stores
1142 American Dream

BOC Storefront LED Screen 5

Specifications
256px x 504px
Length: 10-20 seconds
File Format: MP4
No audio

Impacted stores
327 Woodfield

BOC Storefront LED Screen 6

Specifications
672px x 672px
Length: 10-20 seconds
File Format: MP4
No audio

Impacted stores
1204 Fashion Show
1166 W125th Street
1301 Memorial City Mall

BOC Storefront LED Screen 7

Specifications
704px x 880px - compress file down to 704px x 440px in final export
Length: 10-20 seconds
File Format: MP4
No audio

Impacted stores
1209 Miracle Mile

Compressing video
In After Effects, create a new composition at 704 x 440. Import the 704 x 880 video into this composition. See image above for reference.

Resize the video vertically so the video fits the 704 x 440 composition. The video will look warped, as you can see in the image above.

BOC Storefront LED Screen 8

Specifications
704px x 704px- Compress file down to 704 px x 352 px in final export
Length: 10-20 seconds
File Format: MP4
No audio

Impacted stores
100 Castleton

Compressing video
In After Effects, create a new composition at 704 x 352. Import the 704 x 704 video into this composition. See image above for reference.

Resize the video vertically so the video fits the 704 x 352 composition. The video will look warped, as you can see in the image above.

BOC Storefront LED Screen 9

Specifications
768px x 960px
Length: 10-20 seconds
File Format: MP4
No audio

Impacted stores
1195 Barton Creek

BOC Storefront LED Screen 10

Specifications
840px  x 840px
Length: 10-20 seconds
File Format: MP4
No audio

Impacted stores
1148 Washington Heights
1283 Hollywood Park
1295 Mall Del Norte

BOC Storefront LED Screen 11

Specifications
504px x  840px
Length: 10-20 seconds
File Format: MP4
No audio

Impacted stores
1311 Governors Square

BOC Storefront LED Screen 12

Specifications
504px X 672px
Length: 10-20 seconds
File Format: MP4
No audio

Impacted stores
1266 Inland Center

BOC Storefront LED Screen 13

Specifications
528px x 704px - compress file down to 528px x 352px in final export
Length: 10-20 seconds
File Format: MP4
No audio

Impacted stores
1279 Fashion Valley

H264 Best Practices

  1. Remove unnecessary audio track- audio adds to the filesize and will not be playing through EVK devices/lightboxes. This can also cause issues with the Evoke media player application freezing on certain parts of the video, or causing other videos in the campaign to freeze.

  2. Keep bitrates within reasonable levels for the length. A 30 second video at 10mbps will produce similar quality at a lower file size than a similar length video at 50mbps.
    Examples:
    1920x1080 (30fps) = 3mbps-6mbps range; 
    3840x2160 (30 fps) = 15-20 mbps range

  3. Decide between VBR vs CBR bitrate method. CBR (Constant Bitrate) will have less fluctuations than VBR; while VBR may result in a better file size but inquire more performance hit. A video at 15mbps CBR will cause less stuttering and issues then a similar VBR with a peak of 20mbps. VBR will achieve a better balance between less complex & more complex scenes.

  4. Enable two pass encoding (VBR). This will result in a smaller file size with better quality, but also take longer to render.