Asset Management

The current year’s folder is organized into the following categories

Brand folders - (multiple folders) single brand images, organized by brand name
Initiatives folder - (single folder) multi-brand images, organized by initiative name
Stores folder - (single folder) all images of our store environments

 

Product Folders Structure (single brand images)

  • Year

    • Brand

      • Product / Platform  / Pack or Color Story / Laydowns

        • @Influencer / Entertainer / Athlete / Photographer / Photo Studio

          • Image files

Examples:

  • 2022

    • adidas

      • alphaBounce

        • @thedrew

          • Image files



  • 2022

    • Nike

      • Air Max Platform

        • PhotoStudio

          • Image files



  • 2022

    • Nike

      • Laydowns

        • PhotoStudio

          • Image files

 

Initiatives Folder Structure (multi-brand product images)

  • Year

    • JD Initiatives

      • Initiative Name

        • Image files


Examples:

  • 2022

    • JD Initiatives

      • Women’s Gender Landing

        • Image files

  • 2022

    • JD Initiatives

      • Spring Essentials

        • Image files

  • 2022

    • JD Initiatives

      • Boots

        • Image files

 

File naming


Single Brand:

  • JD_YYYYMMDD_Brand_Product_@Influencer_##.jpg

  • JD_YYYYMMDD_Brand_Product_Entertainer_##.jpg

  • JD_YYYYMMDD_Brand_Product_PhotoStudio_##.jpg

  • Example: JD_20190513_adidas_alphabounce_@thedrew_01.jpg


Multi-Brand / Initiatives:

  • JD_YYYYMMDD_Initiative_PhotoStudio_##.jpg

  • Example: JD_20190713_Boots_PhotoStudio_01.jpg

File Tagging:

  • Banner

    • JD

  • Gender

    • Mens

    • Womens

    • Kids

  • Brand 

    • Nike

    • Adidas

    • Jordan

    • Reebok

    • Puma

    • etc.

  • Product Name

    • Shoe name

  • Product Color

    • Red

    • Orange

    • Yellow

    • Green

    • Blue

    • Brown

    • Purple

    • Pink

    • Grey

    • Black 

    • White

  • Influencer, entertainer, athlete, studio

    • Use @handle, name or PhotoStudio

Single Brand Example

  • JD, Mens, Jordan, Retro6, Black, @vincesrico


Single Brand, Multiple Colors Example

  • JD, Mens, Nike, Air Force 1, White, Black, Brown, Photo Studio

Multi-Brand / Initiatives Example

  • JD, Womens, Kids, Boots, Photo Studio