In-Grid Promo

General Considerations

The purpose of an in-grid promotion is to enhance the shopping experience by augmenting customers’ product exploration by directly associating promoted styles and promotions with grid items.

The desired customer action is to drive the customer forward through the purchase funnel to PDP or a more relevant category.

Messages should be short with a clear to action.

Simple visuals that focus on a single product are more successful for this placement. Handles should not be placed within the creative for this placement.

Guidelines
Naming Convention:
JD_Date_Campaign_Project Name_Spec_Version.filetype
(Ex: JD_092021_Vapormax_InGridPromo_Cartridge_245x390_v1.png)

Dimensions
Banner must be 245 x 390 px
Dimensions are consistent for desktop, tablet and mobile
Background image file size: 200kb max
File format: PNG

Specifications
Headline character count max per line: 12 characters
Headline character count max: 36 characters
CTA character count max: 20 characters
Headline: Gotham Black, 30 px
CTA: Gotham Bold, 12 px
Mobile gets trimmed on the left & right edges—safe zones are important.