Static Image
Specifications
Square: 1080 x 1080 px
Max Landscape: 1080 x 608px
Max Portrait: 1080 x 1350 px
Max File Size: 30MB
File Format: JPG or PNG
Caption: Up to 125 Characters
Naming convention:
JD_Date_Campaign_Project Name_Deliverable_Spec_Version.filetype
(Ex: JD_060420_Jordan-Every-Day_Instagram_1080x1080_v1.png)
Carousel
Details
The instagram carousel is simply multiple static images within a single post. Carousel dimensions will be the same as static dimensions. A carousel may include video.
Specifications
2-10 images/videos
Square: 1080 x 1080 px
Max Landscape: 1080 x 608px
Max Portrait: 1080 x 1350 px
Max File Size: 30MB
File Format: JPG or PNG
Min Video Length: 3 Seconds, Max Video Length: 60
Caption: Up to 125 Characters
Naming convention:
JD_Date_Campaign_Project Name_Deliverable_Spec_Version.filetype
(Ex: JD_060420_Nike_AirMax_Instagram_1080x1080_v1.png)
Videos
Specifications
Min Resolution: 600 x 600 px, Max Resolution: 1080 x 1080 px
Max Landscape: 1080 x 608 px
Max Portrait: 1080 x 1350 px
Min Length: 3 Seconds, Max Length: 60 Seconds
Max File Size: 30MB
File Format: MP4
Caption: Up to 125 Characters
Naming convention:
JD_Date_Campaign_Project Name_Deliverable_Spec_Version.filetype
(Ex: JD_060420_Nike_Ultra_Instagram_1080x1080_v1.mp4)
Stories
Specifications
Images:
Minimum Resolution: 600 x 1067 px
Recommended: 1080 x 1920 px
Max File Size: 50MB
File Format: JPG or PNG
Format: Full Screen Vertical (9:16)
Photo Content is visible for 5 seconds
Caption: No, text must be on image
Naming convention:
JD_Date_Campaign_Project Name_Deliverable_Spec_Version.filetype
(Ex:JD_060420_Nike_Ultra_Instagram_1080x1080_v1.png)
Video:
Min Resolution: 600 x 1067 px
Recommended: 1080 x 1920 px
Max Length: 15 seconds
Max File Size: 30MB
File Format: MP4 or MOV
Format: Full Screen Vertical (9:16)
Caption: No, text must be on image
These specs can be used for Snapchat & Facebook Stories
Naming convention:
JD_Date_Campaign_Project Name_Deliverable_Spec_Version.filetype
(Ex:JD_060420_Nike_Ultra_Instagram_1080x1080_v1.mp4)