Trend Tile

General Considerations

The purpose of a Tile is to enhance the shopping experience by inspiring the customer. The desired customer action is to inspire, generate interest, and promote exploration to generate awareness of the latest and greatest products and brands.

There are 3 types of promotional stories that can utilize the tile cartridge, a Platform, a Category, and 1 Collection.

Headlines should be short with a clear call to action. Simple visuals that use lifestyle imagery are more successful for this placement.

Guidelines
Naming Convention:
FNL_Date_Campaign_Project Name_Spec_Versions.filetype
(Ex: JD_010121_Nike_Tile_604x604_v1.png)

Dimensions
Image dimensions: 604 x 604px
File Size: 500kb max
File Format: PNG, GIF

CTA character count: 20 characters