Universal Messaging Bar (UMB)

General Considerations

The purpose of a UMB promotion is to display 1-3 globally visible messages to website shoppers. Messages should be short with a clear call to action. Messages should be global & useful for all website users.

Specifications
Default to Gotham Book
CTA should be underlined
Desktop size – 12px
Mobile size – 12px

Background Color
Default – Yellow, #FFEEOO

UMB Structure
Urgency Message with Countdown Timer
Main message. Use Code: XXXXXX Details

Character Count and Maximum Message
1 line of text – 54 characters (including CTA & spaces)
2 lines of text – 107 charcters (including CTA & spaces)

Example
Last Chance – XX:XX:XX
FREE SHIPPING on all orders over $30. Use Code: XXXXXX Details

Shipping Message
If there is a shipping message, lead with it, bold everything up to “shipping”, put it in all caps.

Example
FREE SHIPPING on all full-priced shoes over $30.
$7 FLAT-RATE SHIPPING on all sale orders.