CTA’s
General Guidelines
CTA’s are used in two styles; button and text.
Type style should be Gotham, weight varies.
The button style is used as the primary call to action.
CTA’s should be either black or white, typically use the same color as the rest of the text (headline and/or sub-headline), #FFFFFF or #000000.
Never add noticeable drop shadows to CTA’s.
Mobile Size:
Button CTA:
Black Button/White Button CTA:
Gotham Bold, Uppercase, 20px
Text CTA:
Gotham Medium, Title Case, 20px, Underlined
Desktop Size:
Button CTA:
Black Button/White Button CTA:
Gotham Bold, Uppercase, 16px
Text CTA:
Gotham Book, Title Case, 18px, Underlined